Analyst Brief: Five Minutes on Deep Linking
What is deep linking and why is it important? It’s been discussed a great deal over the past few months, in light of the shifting ways that people are consuming mobile content (read: apps). This has...
View ArticleAnalyst Brief: Five Minutes on Social Local Commerce
The last few months has seen a blitz of “buy” buttons in social apps. This is aligned with the shifting ways people are consuming mobile content, especially within apps. It’s all about capturing high...
View ArticleAnalyst Brief: Five Minutes on Local “Social Sharing”
Social media is now the top marketing channel for SMBs, according to BIA/Kelsey’s Local Commerce Monitor. And it goes beyond SMBs: national companies like franchises and chains are utilizing social...
View ArticleAnalyst Brief: Who are the Winners and Losers of Disruption? (video)
In periods of technological and business transformation (ahem… right now), who are the winners and losers? More importantly, what makes them winners and losers: and what are the practical takeaways for...
View ArticleAnalyst Brief: Five Minutes on 3D Touch (video)
One of the most transformative things to happen in mobile hardware in the past five years happened last month… but without due recognition. I’m referring to Apple’s 3D Touch, which will be featured in...
View ArticleAnalyst Brief: What Do VR and AR Mean for Local?
The biggest topic in the tech world today — and coming out of last month’s CES — is virtual reality (VR). Occulus Rift consumer units begin shipping next month and an entire value chain is forming,...
View ArticleAnalyst Briefs: What the Heck is ‘Conversational Commerce?’
Messaging apps and chat bots are all the rage. They were a highlight at Microsoft’s recent Build conference; Kik’s bot store announcement last week; and they could dominate Facebook’s F8 developer...
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